Driving Innovation with the Customer Centricity
productFirst
organization
Customer-Centric Training Programs
Cultivating a Product-First Mindset
Strategic Product Management Skills
productfirst.org
At Product First Organization, we believe that great companies are built on understanding customer value, with a focus on products that solve real problems.Organizations with a product-first mindset hold a substantial competitive advantage - they’re intimately familiar with their customers' needs.
Great companies
are built on
great products
Elon Musk
customer first
Product First
means Customer First
1
The heart of product management isn't the product itself - it's the customer.
Success hinges on your ability to step into your customers' shoes.Our training program equips you with powerful tools, methods, and frameworks to uncover your customers' problems, pains, and gains.These insights help you craft value propositions that evolve into product that customers love.
People don't know
what they want until
you show it to them
Steve Jobs
mindset
Product Mindset
2
Transformative change begins with your people.Cultivating a product mindset across your team ensures alignment on delivering real value to customers, empowering your organization to develop products that resonate.
Our training program challenges conventional project management and fosters a fundamental mindset shift towards customer-centricity.
If I had asked people
what they wanted,
they would have said -
faster horses
Henry Ford
raison d'être
Customer Value
3
A company's raison d'être is to deliver value that customers are willing to exchange their resources for - be it money, time, or effort.Our training program guides each team member through a transformational journey, instilling the skills and knowledge essential for effective product management focused on maximizing customer value.
What the customer buys and considers value
is never a product.
It is always utility, that is,
what a product or service does for the customer
Peter Drucker
definition
What is
Product Management?
4
Product management guides the process of development of a product from conception to launch, focusing on identifying user needs and delivering effective solutions.This process forms a critical component of our training curriculum.
Training Program
Customer-Centric
Product Management
This course provides a deep dive into product management principles with a strong emphasis on understanding and fulfilling customer needs.It prepares participants to drive product innovation and assume leadership roles in product management.
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Course Format
The course spans four 3-hour modules, delivered online with interactive participation via Miro board, allowing for both individual and group activities.
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Ideal Participants
Individuals involved in product development looking to enhance value delivery through customer-centric practices.
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Training Program Objectives
Upon completion of this course, participants will:
Gain a solid foundation in product management.
Acquire practical skills to apply key frameworks and tools relevant to product management.
Develop capabilities to identify and meet customer needs, enhancing product value.
Improve decision-making with a focus on customer outcomes.
Prepare for roles that demand innovation and product leadership.
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Module Breakdown
Introduction to Customer-Centric Product Management. Learn about the Product Life Cycle and its role in product development. Explore the shift from Project to Product mindset and its benefits.
Navigating the Product Discovery Process. Apply frameworks like Double Diamond and Lean Canvas. Understand customer jobs, pains, gains, and craft compelling Value Propositions.
Executing Product Delivery. Use Product Roadmaps to communicate vision. Learn about delivery techniques such as Agile, Scrum, and Kanban.
Developing a Strategic Approach. Dive into Product Strategy and distinguish it from traditional approaches.
Expected Benefits
Participants will emerge better equipped to lead product initiatives, integrating customer insights throughout the product management process, and immediately applying new tools and insights to enhance product offerings and organizational success.
Product first organization
Contact us
Discover how our customer-centric product management training can transform your team.
Contact us to explore how we can enhance your team's effectiveness and focus on delivering exceptional value to your customers.
Send us a message to get in touch!
